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Just Do It: Building AI Capabilities as an MSP in 2026

Paul LaFlamme, CEO at Centrend, on getting started with AI internally and for customers — a practical operator view of launching AI as a Service without waiting for the perfect plan.

Ready to take the first step with AI?

If you are an MSP ready to stop planning and start building AI as a Service for your customers, use the button below. We guarantee this call will be worth your time. We'll help you pick a first use case, execute quickly, and deliver a sellable AI service line.

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About this MSP Perspective

In this fireside chat, we sit down with Paul LaFlamme, President and CEO at Centrend, Inc., to get a real-world perspective on what it actually looks like for an MSP to start building AI capabilities in 2026. As an MSP actively rolling out AI internally and beginning to deliver it to customers, Paul shares a practical, unfiltered view of getting started.

This conversation explores the early stages of AI adoption from an operator's perspective, focusing on what happens after the decision to “lean in” is made. We cover:

  • The journey: How Paul and the Centrend team got started with AI, how quickly things moved from idea to execution, and what that initial push looked like in practice.
  • First real use case: A walkthrough of their first AI project for a customer, including how the opportunity surfaced and how they approached delivering it.
  • Customer conversations shifting: How AI is changing the way Centrend engages with clients, whether demand is coming from customers or being led by the MSP.
  • What surprised them: Key learnings and unexpected insights, both from the technology itself and from how customers are responding to AI.
  • Advice for MSPs on the sidelines: A practical perspective on whether MSPs should be getting started now and the simplest way to take that first step without overcomplicating it.

Who this is for

MSP owners and operators stuck between AI hype and uncertainty — ready to take the first step toward a packaged AI as a Service offering.

Need a first AI as a Service use case you can sell this quarter?

Book a free 30-minute call. We'll help you pick a first use case, move from idea to execution, and launch AI as a Service without waiting for the perfect plan.

Talk to MSP AI Expert

Prefer email? Tell us about your MSP →